Paolo Ferri, since 2001 researcher in New Media at University of Milano-Bicocca -Department “Scienze Umane per la formazione R. Massa” (http://www.formazione.unimib.it/ ). Currently he is Full Professor of New Media and Technology of Education, in the same Department where he also supervises the Laboratory for Digital Education. Recent research activities: new media theories and new technologies in education; e-learning and long distance teaching (a specific research has been carried out with IBM Foundation-Italy); organizational processes in Business and in Education related with new technologies and E-HR. He is, also, consultant for Mondadori Publishing Group for Educational and E-learning projects.